Are all varieties of honey created equal? The answer is no. It all depends on what you want from your honey. With several varieties of honey to choose from, it is easy to pick the right honey that will meet your needs.
For example, our Non-GMO Polyfloral Honey offers a light and mild flavor that works well as a clean sweetener if you don’t want to add a strong honey flavor. But, if you are looking for a more bold, distinctive honey flavor, say to enhance the flavor of a beverage, our Organic Tropical Blossom would work well.
We are available to assist with choosing the right variety of honey to meet your desired flavor and color profile. We are even able to custom blend if needed.
Breads & Snacks
In the breads and snacks category, evolving consumer tastes and “better-for-you” ingredients are trending.
Key Benefits of Using Honey:
- Enhances color and mouthfeel
- Rounds out flavor of whole grains
- Pairs well with almost any type
- Naturally extends shelf-life
Cereal & Bars
The focus in this category is on more healthy, clean sweetener options. Functional bars, ingredient minimalism, meal replacement and healthy indulgence are all trending.
Key Benefits of Using Honey:
- Acts as a binding agent to hold ingredients together
- Honey provides the perfect balance between sweet and healthy
- One of the only sweeteners that is considered both indulgent and healthful
- Infuses natural energy in the form of pure, clean carbohydrates
Dairy & Non-Dairy
The dairy aisle is experiencing a flavor awakening and honey is the perfect sweetener to help wake it up.
Key Benefits of Using Honey:
- Provides the right amount of sweetness while maintaining a clean label
- Ability to create unique flavor pairings along with a great story
Deli & Cured Meats
Consumers are looking for natural, healthy and clean label ingredients in their deli and cured meats.
Key Benefits of Using Honey:
- Enhances flavor and helps extend shelf-life
- All-natural and unprocessed making it the perfect clean label ingredient
Dressings, Dips, Sauces & Spreads
Plant-based, sweet heat and global flavors are all trending in this category.
Key Benefits of Using Honey:
- Sweetener criticism and complex ingredient listings have caused the sauce aisle to consider honey
- Familiar flavor that pairs well with both spicy and global flavors
- Use of popular honey iconography to tell a story on the front of package
Beer
There is no right or wrong way to use honey in brewing – it all just depends on what you want it to do.
Key Benefits of Using Honey:
- Provides depth and a complex flavor profile to match the type of beer (ale, lager, stout, etc.)
- Delivers a point of distinction with flavor, aroma and story
- Can be used as both a flavor enhancer and a conditioner
Packaged Cold Beverages
This is a consistently growing category. Honey is the perfect complement to tea and other similar functional beverages.
Key Benefits of Using Honey:
- Ability to create unique flavor pairings
- All-natural and unprocessed source of energy
- Shares the health halo of the category
- Flavor-enhancer; rounds out the flavor from other ingredients and improves mouthfeel
Distilled Spirits
Vodka, gin, rum, whisky, tequila and brandy all pair well with honey
Key Benefits of Using Honey:
- Can be used for both a fermentation substrate and/or as a sweetener and flavor additive
- Offers a more complex flavor experience
- Millennials are seeking adventure and experience from spirits