Walk down the honey aisle, and you’ll see the word “raw” everywhere. Raw honey, raw and unfiltered, raw local, raw organic. Raw honey drives sales. It sounds simple, but the truth is that the term “raw” is not regulated in the United States. That creates confusion for buyers and plenty of room for undisclosed definitions… Read more »
The ingredient market is competitive, which is why transparency and authenticity are key, and when it comes to honey, that means understanding exactly what’s in the jar. For businesses formulating food and beverage products, the difference between raw and filtered honey can mean more than just marketing language. It’s about nutritional value, functionality, and customer… Read more »