When a private label brand puts honey on the shelf, the supply chain behind that product may stretch far beyond the finished jar, but the brand name customers see on the package is yours. Honey can move from beekeeper to processor, exporter, importer, supplier, and manufacturer before it reaches the consumer. For private label brands,… Read more »
When your brand name appears on a jar of honey, the information on the label matters. Claims about honey variety, floral source, or geographic origin can influence how consumers understand the product and what they expect when they open it. For private label brands, knowing where honey comes from is an important part of protecting… Read more »
Pure and adulterated honey may look nearly identical in a jar, but that does not mean they provide the same product. Honey contains more than naturally occurring sugars. It also contains compounds that contribute to its characteristics and beneficial properties. When authentic honey is diluted or replaced with undeclared sweeteners, the composition of the finished… Read more »