Positioning Private Label Honey for Health-Conscious Consumers

Today’s grocery shoppers have plenty of choices when it comes to sweeteners. From traditional sugar and maple syrup to alternative sweeteners, consumers can find a wide range of products that fit different preferences and lifestyles. For retailers and private label brands, this creates an opportunity to position honey as more than another sweetener on the… Read more »

The Difference Between Pure Honey and Adulterated Honey for Private Label Brands

Pure and adulterated honey may look nearly identical in a jar, but that does not mean they provide the same product. Honey contains more than naturally occurring sugars. It also contains compounds that contribute to its characteristics and beneficial properties. When authentic honey is diluted or replaced with undeclared sweeteners, the composition of the finished… Read more »