Choose GloryBee honey as the best clean label sweetener with an amazing story to support your good-for-you brandHealth, Functional & Brand Benefits of Honey

Brand Benefits of Using Honey

Honey bees and honey have an incredible story.  Honey bees are essential to our ecosystem – 1 out of every 3 bites of food we eat come from the pollination of honey bees.  Honey has thousands of varietals, all dependent on where the bees forage for nectar.  The floral source of the nectar impacts all the sensory aspects of honey (flavor, color, aroma, viscosity).  Even more, honey supports the health and well-being of honey bees and beekeepers all over the world and consumers increasingly want to know where their food comes from and if it is ethically made. 

This incredible story allows for manufacturers to use key marketing tools including popular honey iconography on front of package.

These are a just a handful of the benefits of using honey. Review these facts below to learn more about this powerfully sweet syrup.

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Functional Benefits of Honey

Not only is honey a sweetener, but it also provides a wide variety of other functional benefits:

• Ability to create unbeatable flavors when combined with other ingredients.

• Rounds out flavor of other ingredients such as whole grains.

• Enhances color and mouthfeel.

• Can help extend shelf-life.

• Acts as a binding agent to hold ingredients together.

• It is 1 to 1.5 times sweeter than conventional sugar which means less is more.

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Health Benefits of Honey

Honey contains an array of vitamins, minerals, enzymes and antioxidants.  It is an all-natural, unprocessed ingredient making it the perfect clean label sweetener that consumers want. 

Most “all-natural” sweeteners are processed.  Heat, chemical additives, and ingredient manipulation are common practices to turn leaves, fruit and sap into powder or concentrated syrups.  In contrast, one of the best benefits of using honey is that this syrup solely consists of honey.

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