GloryBee Launches Ukraine Sunflower Honey to Raise Funds for Refugee Relief Effort on Ukrainian Independence Day

August 22, 2022by Jennifer Touchette

GloryBee Natural Foods, in the business of honey and premium ingredients since 1975, has launched a limited-time product, Ukraine Sunflower Honey, to help raise funds for non-profits serving the Ukrainian people. Partnering with Oregon and Washington specialty grocers, including Market of Choice (MOC), Ukraine honey will be available in all MOC locations in time for Ukraine Independence Day, August 24th. One hundred percent of GloryBee’s profits from the sale of this honey will be split between two non-profits working to provide food and health services to the Ukrainian people.

“We’ve been connected to Ukraine and its beekeepers for more than a decade,” said Alan Turanski, President and Beekeeper at GloryBee. “When the war began, we were devastated to find how quickly these communities we had come to know were being displaced and impacted and we knew we had to do something.”

Ukraine Sunflower Honey will be available at Market of Choice, Town & Country, and PCC Community Markets. Funds raised from the sale of this honey will be shared between World Central Kitchen and Medical Teams International, which is based just north of GloryBee in Portland, OR.

“Medical Teams’ staff are working diligently to provide much-needed medical care and mental health support to Ukrainian refugees and to those in need within the country,” said Martha Newsome, President & CEO of Medical Teams International. “We are so thankful that funds from GloryBee’s new Ukraine Sunflower Honey will help support this critical, ongoing work.”

World Central Kitchen, the brainchild of famous Spanish chef, José Andrés, has been mobilizing and working with restaurants and chefs around the world since the early onset of the war to provide food to refugees and people displaced by the war in Ukraine. Follow this organization’s work here.

GloryBee developed a Ukraine honey product because it sources a significant amount of sunflower honey from Ukraine each year and could quickly mobilize a Ukraine-specific offering.

“Ukraine sunflower honey is bright and rich in color,” continued Turanski. “This honey is really versatile and I think people will love it. It is also TrueSource Certified which is really important to GloryBee because it supports our commitment to honey purity and traceability.”

“We’re honored to be asked to participate in this effort to support organizations making a difference in Ukraine. There is nothing as sweet as supporting our communities near and far. Thank you to GloryBee for their work bringing this honey to our stores,” said Wes Beamer, Corporate Natural Foods Buyer / Sales Manager at Market of Choice.

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